GoingOn Announces Launch of New AlwaysOn Site

Pioneer in Online Media Brings Together Social Publishing and Social Media

San Francisco, CA. - Sept 15, 2009: GoingOn, Inc., a leading provider of new social learning solutions, announced today the re-launch of the AlwaysOn site to bring advanced levels of social publishing and social media to the AlwaysOn web experience. This launch leverages the platform and functionality upgrades of GO 2.0, introduced earlier this year.

Some specific features introduced for AlwaysOn include an entirely new high-fidelity, widget-based user interface that is designed to improve the user experience and increase usage metrics. A variety of new features have also been added including multi-channel design, advanced advertising engine, new AO TV video services, Ask-the-Expert module, Twitter integration, improved RSS publishing tools, and much more.

In addition to providing a much stronger user experience, the new site is designed to increase average page hits and time per page by allowing users to more easily find and drill into news and information that is most important to them. This, combined with more targeted advertising models, will help to increase overall site sponsorship and revenues. As always, AlwaysOn will continue to push the envelope in bringing user-contributed content and social networking to the world of online media.

"The AlwaysOn Network is transforming the media business by providing its readers with an open, participatory editorial environment," explained AlwaysOn's founder and CEO, Tony Perkins. "Our re-launch on the GoingOn platform keeps us on the leading edge of social media. I have seen many of today's publishing platforms, and I can say, with confidence, that we could not do the things we are doing with any other platform."

The new AlwaysOn site has been deployed on the New GoingOn 2.1 platform and all existing user information and content was seamlessly migrated to the new release. As a result, AlwaysOn will be able to move to their new site with zero downtime and without disrupting the 24x7 availability that is inherent to being "always on".

AlwaysOn is one of our most important customers because they are our most forward looking customer", said Jon Corshen, CMO of GoingOn. "They put our new platform to the test and I think people will be impressed with what they see."

About GoingOn, Inc.
GoingOn is a leading provider of OnDemand Social Learning solutions, Our mission is rooted in the belief that knowledge is socially constructed and that learning is best achieved through dialog, collaboration and transparent sharing of information. To this end, we seek to extend traditional eLearning systems, by providing the fastest and most affordable way for organizations to deploy social learning communities where participants can connect, contribute and collaborate. GoingOn is an active contributor to the Open Educational Research (OER) effort and is committed to working with non-profits in the area of global education. Check out our latest community at University of Pennsylvania at http://www.pennlpscommons.org/. For more information please visit www.goingon.com.

About AlwaysOn
The AlwaysOn Network is transforming the media business by providing its readers with an open and participatory editorial environment. Borrowing from the underground blogging and social networking traditions, AO was launched in 2003 and has emerged as a leader in the "open media" revolution. The network's content focuses on the sweet spots in the technology markets where innovation is disrupting behavior and creating new business opportunities.

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GoingOn and GO Social Learning Platform are trademarks of GoingOn, Inc.
All other company and product names are trademarks of their respective owners.